Wings of Happiness represent SK taking flight by pursuing both social and economic values that are the two pillars of SK’s DBL (Double Bottom Line), conveying SK’s global enterprising spirit and will to pursue happiness.
Wings of Happiness represent SK taking flight by pursuing both social and economic values that are the two pillars of SK’s DBL (Double Bottom Line), conveying SK’s global enterprising spirit and will to pursue happiness.
The logo mark is an official symbol of SK planet that represents the corporate and brand image. All uses of the logo mark, therefore, shall faithfully and accurately reproduce its color, design, and appearance as depicted in the Corporate Identity Manual, and any modification to it is strictly prohibited. Only those individuals properly authorized to use the logo may do so in accordance with the relevant guidelines expressed in the Corporate Identity Manual.
SK Planet’s logo was designed with an emphasis on softness and flexibility. SK’s corporate color red was selected as the primary color of the SK Planet logo, along with orange. The upward soaring Wings of Happiness are important elements that represent SK, and they are always used in combination with the logo mark.
SK Red
R:234 G:0 B:44
#EA002C
SK Orange
R:255 G:122 B:0
#F47725
SK Yellow
R:251 G:188 B:5
#FBBC05
SK Green
R:155 G:207 B:10
#B3CF0A
SK Teal
R:0 G:154 B:147
#009A93
SK Blue
R:0 G:114 B:198
#0072C6
SK Navy
R:14 G:48 B:109
#0E306D
SK Purple
R:104 G:38 B:122
#68127A
SK Black
R:0 G:0 B:0
#000000
SK White
R:255 G:255 B:255
#FFFFFF
